Upcoming Price Revision: New rates will be updated and effective from 24th July
Dear Partner ,
In light of recent global developments affecting the coffee industry, green coffee costs have remained highly volatile and unpredictable. Despite our best efforts to absorb these fluctuations, we are now compelled to revise our coffee prices across the board.
As a valued partner, we want to inform you that the new pricing will take effect from 24th July 2025, with an increase of approximately 30–35% on the MRP, depending on the specific coffee.
We understand that price changes can impact your planning, and we want to be transparent about the reasons behind this decision. The revision applies across all sales channels, with updated pricing going live on our D2C platforms starting 7th July. Our co-founder, Matt Chitharanjan, has shared a detailed note on what’s driving this change and how we’re navigating it as a business.
Key Points:
New pricing applies to all orders placed on or after 24th July 2025.
Prices will be updated on our wholesale website on the same day.
If you don’t order through the portal, your SPOC will share the updated rate card with you.
We remain committed to maintaining quality, traceability, and ethical sourcing, and are grateful for your continued support.
If you have any questions, feel free to reply or contact your account manager.
Best,
Team Blue Tokai